Private banks can attract deposits across

The answer lies in integrated digital investing, combining strategic innovation, targeted offerings and account holder-focused engagement. Four or five years ago, an average bank branch would open about 28 accounts per month, Meyer says. Thus, we document that banks engage in third-degree price discrimi ation across ge-ographies to attract deposits. While recent interest rate reductions have eased deposit costs, many banking executives expect rates to stay elevated, increasing competition for funds. Sophisticated deposit management can help banks lower funding costs, improve liquidity, enhance customer loyalty, and boost margins.